What makes Pixar so ... magical?  Ed Catmull & Amy Wallace unveil the secrets behind Pixar's mysterious legacy in Creativity, Inc. In each chapter, we see the struggles and perseverance of a company not built on platitudes and mantras, but a community fortified by hard-work, honesty and passion.

For example, did you know that Toy Story 2 had a deadline to hit theaters in six months—and the Pixar team decided to rewrite the script because it wasn't working? (Keep in mind they still had yet to animate the film.)  Yeah.  Pixar mustered the chutzpah to attempt that kind of gambit because they wanted the film to be the best it could, and yet pay off it did–as Toy Story 2 was released to a massive box-office haul and universal critical acclaim (with many saying it trumped the original).

You're also welcomed to be a fly on the wall of a Pixar screening of a film in early, rough animatic form–which is followed by the hallowed "Braintrust" meeting–where open candor and constructive criticism rule the day.  Brilliant writers and directors give their heartfelt notes to a director and producer (who may be a wee bit too close to the material), and everyone honestly points out what's working and what isn't, so that the story can ultimately blossom and be the best it can be.  This is not a culture built on fear, but rather they understand that falling down is simply part of the creative process, as is dusting yourself off and getting back up.  I believe the storied Director Andrew Stanton said my favorite quote in the book:

”Fail fast and fail often."

What Ed & Amy share with us isn't glittery magic—they pull back the curtain on a team that forces itself to ask the hard questions about their work—and this team keeps working as a positive, encouraging unit until they get it right.  While this is especially convicting for a writer like myself, I believe the principals presented in this book can benefit anyone who creates or works with others to get their job done.